Polaroid Now Gen 2 Review: What Changed in the Most Popular Instant Camera?
This Polaroid Now Gen 2 Review: What Changed in the Most Popular Instant Camera? highlights the tweaks that matter for everyday use—from design and autofocus to film options and battery life. It’s a compact, reliable instant camera built for quick, tangible memories.
Design and build
The Polaroid Now Gen 2 design aims for approachable durability: a clean silhouette, minimal buttons, and a comfortable one-handed grip. It’s more than retro styling—the build emphasizes reliability. It’s light enough for handheld shots, with a smooth, durable finish that resists bumps.
What changed in look and feel
The camera shifts to a more modern silhouette while keeping Polaroid charm. A refreshed lens housing and color accents blend nostalgia with polish. The simplified UI reduces fiddling, and the camera feels lighter yet sturdy, like a dependable friend that can handle a little rough use.
How it fits in your bag
Designed as a travel companion, it slips into a small bag or coat pocket, making street photography, parties, and weekend trips effortless. Its compact profile minimizes bulk so you won’t miss moments between errands.
Materials, size, colors
You get a solid build with durable plastics and a comfortable weight. The size sits in a sweet spot—not too chunky, not fragile. Colors lean toward classic Polaroid styling—neutral tones with bold trims—so you can pick a look that fits your style.
Enduring memory moments
The Now Gen 2 is built for quick, reliable results. The instant photo pops out after exposure, letting you watch memory develop in real time. It’s as much about the tactile moment—sharing prints immediately—as it is about the image itself.
Autofocus performance
Autofocus plays a big role in crisp shots. It’s not just about speed but reliability in ordinary lighting. The camera uses contrast-detect autofocus that works well for most scenes, reducing blur in quick moments or candid portraits.
Polaroid Now Gen 2 autofocus performance
The Now Gen 2 offers a refined focus system that’s noticeably more reliable than older models. It locks onto a sharp subject faster in well-lit settings. In dimmer light, results are still good most of the time, with a touch more hunting than in bright conditions.
When autofocus helps your photos
Autofocus shines for quick scenes like a child at play or a street performance. It helps with spontaneous group shots where a tripod isn’t feasible, keeping eyes and key features sharp for aPolaroid print that looks polished.
Image quality and exposure
You’ll care about real-life results, not just how they look on a screen. The camera balances brightness, color, and detail, with you guiding framing and lighting. The charm comes from the balance and slight imperfections that give each print character.
Polaroid Now Gen 2 image quality
The camera delivers a warm, nostalgic look with soft edges and a gentle glow, especially in daylight. Skin tones stay natural, with daylight shots appearing bright and textured. Indoor images may skew slightly cooler or warmer depending on light.
Flash, contrast, and color you can expect
The flash brightens faces in dim rooms without washing out details. Contrast is gentle, producing a mix of soft shadows and defined edges that feel like classic Polaroid. Colors skew warm with creamy highlights and vintage saturation; bold colors pop a touch more in strong light.
Low light and bright scenes
In low light, the built-in flash preserves subject detail, with a cozy, intimate feel. In bright scenes, exposure is well-managed, avoiding blown highlights while maintaining pleasant color balance. If you want deeper shadows, back off slightly from the brightest spots.
Film compatibility and cost
Film choice matters for tone, development, and cost. Matching the right film to your camera helps you avoid wasted packs and misfires.
i-Type and 600 film options
Two main families exist: i-Type and 600. i-Type is designed for newer Polaroid models and tends to be lighter in color and less glossy, ideal for modern vibes. 600 film suits classic cameras and lasts longer in packs, great for events or travel.
How film type affects your shots
Film type changes more than color; it influences contrast, saturation, and development speed. i-Type can yield crisper whites and punchier greens, while 600 often provides warmer tones and softer shadows for a nostalgic feel.
Film pack size and price
Film packs vary from small (8 or 6 shots) to larger bundles. Bigger packs save per-shot costs and are convenient for events or frequent shooting. Plan your film needs to minimize wasted prints.
Battery life and charging
You rely on the camera to stay ready for spontaneous moments, so power matters.
Polaroid Now Gen 2 battery life
The camera uses a built-in rechargeable battery. For typical use—quick shots, a few flash bursts, some reviewing—a single charge lasts a day. Heavy use can require a mid-day recharge or a spare battery. Cold weather can drain power faster.
How you recharge for outings
Charge via USB-C, using a power bank, car charger, or laptop. A quick top-up before heading out can extend shooting time. For longer trips, bring a compact charger and a spare battery.
Tips to extend power
- Dim the display and use the viewfinder only when shooting
- Limit flash usage to essential shots
- Keep the camera at moderate temperatures
- Carry a USB-C power bank for quick tops-ups
- Close unnecessary apps when recharging on a shared charger
Controls, buttons, and ease of use
The layout is intuitive, with clearly labeled controls you can feel for quick action. It’s designed for one-handed shooting, helping you capture moments fast. The shutter release, simple mode selector, and straightforward indicators keep you in the moment without menu-diving.
Simple shooting modes you’ll use
Core modes deliver reliable results: a standard mode for natural colors, and auto exposure for tricky indoor lighting. For mood, there are options to add soft contrast or warmer tones without overdoing the look.
Selfie and double exposure tools
A front-facing option with a clear preview makes selfies and group shots easy. Double exposure lets you blend two moments into one frame for creative effects.
User interface and indicators
Bright, unobtrusive indicators help you judge light, film status, and grip. They’re designed to be readable in various lighting, with prompts that fade after use to keep you immersed in your scene.
Polaroid Now Gen 2 vs Polaroid Now
You’re choosing between two popular instant cameras. The Now Gen 2 adds upgrades for a smoother hand-held experience, steadier exposure, and improved autofocus. The original Now remains a budget-friendly, dependable option with a classic Polaroid tone.
Key differences to know
Gen 2 offers quicker startup, better auto-exposure in mixed light, refinements to grip and autofocus, and more battery efficiency under heavy shooting. Flash behavior is better tuned for fast scenes. If you want the latest features with minimal fuss, Gen 2 is worth it; if you prioritize simplicity and cost, the original Now still delivers solid results.
Which model fits your needs
Gen 2 suits those who want speed and refined controls. The original Now suits budget-conscious buyers seeking a friendly, timeless Polaroid vibe. Your choice depends on how much you value speed, exposure control, and comfort.
Upgrade or stay with the original
Upgrade if you want faster shots and smoother performance. Stay with the original if you prefer a straightforward, affordable option with that classic Polaroid look.
Value and is it worth it
The Polaroid Now Gen 2 sits in a sweet spot: easy to use, sturdy, and fun. It delivers the tactile joy of instant prints and a nostalgic look that fits well with scrapbooks and decor. Film and battery costs are a consideration, but the camera offers quick, shareable prints that many users prize.
You’ll notice value in ease of use, print vibe, and portability. If you want something you can hand to a friend and see a print moments later, this camera delivers.
For budget-minded buyers, plan for ongoing film and battery costs. The Now Gen 2 adds reliability and faster results, which enhances value for everyday use.
Is Polaroid Now Gen 2 worth it?
The camera feels solid and approachable, with improvements in viewfinder clarity and shutter response. If you’ve used older Polaroid models, you’ll notice smoother autofocus and better exposure in various lighting. It’s not a high-tech device, but it’s reliable and user-friendly, making it a win for casual photographers.
Prints have that vintage balance—warm tones, soft edges, and a nostalgic glow. If you’re comparing to other instant cameras, the Now Gen 2 offers a practical upgrade that makes candid moments easier to capture and enjoy right away.
Who benefits most from this camera
Ideal for students, party hosts, travelers, and scrapbookers who want quick, tangible memories. It’s easy to share prints with friends and family, and you can build a memory wall or album without a computer or printer. The Now Gen 2 also holds its appeal over time, making it a good candidate for resale or gifting.
Long term cost and resale
Film costs add up per print, so budget accordingly. The camera itself is durable for years with decent resale value, thanks to continued interest in Polaroid aesthetics. Upgrading later can still retain value.
Best uses, tips, and recommended shots
Plan your shots to maximize Polaroid’s charm: candid moments, travel memories, and small, meaningful scenes. Keep framing steady, center your subject, and consider a slightly wider frame for busy scenes to crop later. Outdoors, softer, diffuse light (overcast days) yields classic Polaroid shadows.
Inside, window light with a reflector can produce warm portraits. At events, mix quick portraits with wider context shots to anchor the moment. A simple hero shot plus two supporting shots creates a cohesive mini-story for each roll.
Label prints or keep an index so you can match shots to moments later. Pair a print with a caption to add context and elevate the memory.
Tips for sharper, brighter Polaroid photos
- Use a stable stance or tripod; brace your elbows for steadier shots
- Aim for even lighting and avoid harsh backlight
- Adjust distance to optimize contrast and detail
- Clean the lens with a microfiber cloth to prevent hazy prints
Care and storage for your prints
Handle prints by the edges and store in a cool, dry place away from direct sunlight. Use acid-free materials or archival sleeves. If curling occurs, press flat with a light weight and store properly. Label prints and maintain a simple catalog to build a lasting memory collection.
Creative ideas and projects
Create a weekly Moment of the Week wall with a caption. Build a story collage or a Polaroid Passport—a small book of prints from different cities or events. Color-blocked displays or themed grids make the prints stand out against modern frames. A personal caption adds context and elevates the memory.
This Polaroid Now Gen 2 Review: What Changed in the Most Popular Instant Camera? summarizes the practical upgrades and how they affect real-world shooting. With its improved autofocus, faster startup, and refined handling, it remains a compelling choice for anyone seeking tactile, shareable memories.

Elena is a fine-art photographer and visual storyteller who treats every Polaroid frame as a unique piece of physical art. Specializing in experimental techniques like emulsion lifts and double exposures, she explores the intersection of light, chemistry, and emotion. Elena believes that the beauty of instant film lies in its ‘perfect imperfections’ and empowers the Nexos Digitais community to push the creative boundaries of their cameras.
